Thank you!

For 120 years, we’ve been a synonym for brake expertise, OE quality and outstanding brake technology. Our brake systems are designed to meet the highest demands and are carefully tested. We accomplish this in close cooperation with workshops.

But a brake system is only as good as the hands that install it, inspect it and approve it for use. These are the hands of thousands of automotive master technicians and mechatronics technicians who take responsibility every single day for ensuring vehicle safety.

We know that we owe the trust of millions of drivers in our brake products to these workshop professionals. Their experience in brake maintenance, expertise in brake testing and skilled craftsmanship are what make our ATE products so special.

To them, we say thank you.

 

 

HOW A TECHNICAL MASTERPIECE COMES TO LIFE

Every ATE brake product is a technical masterpiece, developed to meet the highest standards of quality and vehicle safety. But a workshop is where it becomes a true masterpiece.

This is the idea behind the ATE “masterpiece” campaign. It focuses on the people who bring our brake technology to life. It emphasizes their precision, meticulousness and skills in professional brake installation.

 

 

HOW WE SHINE A LIGHT ON THEIR ABILITIES

What could be better for this purpose than a brake light? In the new ATE advertising campaign, the red brake light illuminates a fictional space and casts its glow onto the automotive experts in the workshops.

They quite literally stand in the spotlight of every scene – deliberately staged to evoke the look of movie posters that showcase a film’s leading actors. In this way, the “masterpiece” campaign brings workshop professionals into ATE’s spotlight.

This is how we show our respect for their unflagging commitment to reliable brakes and vehicle safety.